This is the final week to have your Capstone project topic approved! Please ensure it has been submitted and approved by your Professor.What you need to submit IN 200-250 WORDS:Explain the topic you will be choosing for your Capstone projectMake sure there is ONE major question you will answer about your topic in your final reportChoose something that you are passionate aboutEnsure that it is related to the travel and tourism sector in todays environmentExplain how you will conduct your research and analysisSubmit in WORD format before the due dateAnother assignment related to first oneThe student will submit a professional font typed, 1.5 spaced report based on individual research. Thestudent will choose a Research Topic that must relate to the Travel and Tourism sector and be approvedby the Professor. The time of research is current and the purpose is to provide recommendations duringa time of crisis. The word limit of the report is 2,500 words +-10% (excluding exhibits and references). Itshould be of the highest possible quality in its research, writing, analysis, citations and approach.It is critical that students demonstrate superior oral and written communication skills, grade deductionswill be made for grammar and spelling errors in the written report. There will be zero tolerance forplagiarism. Please refer to Hanson’s plagiarism policy and be reminded to follow APA style citation.The report requires the following key components:a) Title Pageb) Executive Summaryc) Table of Contentsd) Introductione) Literature Review (includes your research and analysis with appropriate subheadings)f) An Environmental Scan (Micro and Macro analysis – PESTEL)g) Complete SWOT analysish) Recommendationsi) Conclusionj) ALL References must be included (APA style)k) Exhibits/Appendix (I.e. Images, charts, graphs, tables etc.)Topic:1. Students choose a topic related to the Travel and Tourism sector (see list below) and must beapproved by the Professor by Week 6.2. Research and define the impact of COVID-19 on your approved topic.3. Perform an environmental scan, a complete SWOT analysis of the industry during the COVID-19crisis as it relates to your topic. (consider using March 15 as a benchmark date for this research)4. Provide recommendations for the affected company/product/service to survive/sustain orleverage during this crisis.5. Submit Capstone ProjectIndustries to consider:- Tour OperatorsExamples: Globus, Tauck, Insight Vacations, G Adventures etc.-Travel AgenciesExamples: Marlin Travel, Flight Centre etc.- Cruise LinesExamples: Royal Caribbean, Norwegian Cruise Line, MSC Cruises etc.- HotelsExamples: Hyatt, Fairmont, Marriott, Intercontinental, Wyndham Hotels etc.-AirlinesExamples: Air Canada, Delta Airlines, Air China, Quantas etc.- Car RentalsExamples: National, Budget, Hertz, Enterprise, Avis etc.
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