Your paper will be at least 3 double-spaced, APA formatted pages not including title and reference pages.
Follow PDF and these are the question also i will send you a link to the book ch 1 

1. Other than selling more cars, what potential benefits do connected-car technologies offer auto makers such as BMW in terms of enhancing long-term customer relationships?
2. What responsibilities does BMW have to its customers regarding the data it captures via the various con- nected car technologies that it builds into its cars?
3. Visit a BMW showroom and spend time with one of the “product geniuses” to learn more about the latest BMW technological innovations. Write a brief para- graph or two providing your critique of these innovations.Copyright 2022 Post University, ALL RIGHTS RESERVED

Due Date: Sunday 11:59 pm EST of Unit 1
Points:100

Overview:

In this assignment you will read a case study from your text and respond to the
questions after.

Instructions:

• Read: “BMW: Automaker Competes on the Digital Front” (Text, Chapter 1).

• In your own words, give a brief synopsis of the case.

• Answer all three questions after the case study clearly, concisely and completely.

o Each question answer should be at least 3 paragraphs.

o Each question answer should have at least 1 reference from a reliable

source.

Requirements:

• Your paper will be at least 3 double-spaced, APA formatted pages not including

title and reference pages.

Be sure to read the criteria by which your work will be evaluated before you write
and again after you write.

CIS415 – Information Resource
Management

Unit 1 Assignment: BMW Case Study

Copyright 2022 Post University, ALL RIGHTS RESERVED

Evaluation Rubric for Unit 1 Assignment

CRITERIA Deficient
Needs

Improvement
Proficient Exemplary

(0-2 Points) (3 Points) (4 Points) (5 Points)

Brief Synopsis of
the Case Study

The brief
synopsis is
missing or poorly
presented.

The brief synopsis
is present, but is
missing key
details.

The brief
synopsis is
present, but is
missing minor
details.

The brief synopsis
is fully and clearly
defined and
presented,
including all
details.

(0-11 Points) (12-15 Points) (16-19 Points) (20 Points)

Question 1 The answer to
the question is
missing or poorly
presented.

The answer to the
question is
present, but is
missing key
details.

The answer to the
question is
present, but is
missing minor
details.

The answer to the
question is fully
and clearly defined
and presented,
including all
details.

Question 2 The answer to
the question is
missing or poorly
presented.

The answer to the
question is
present, but is
missing key
details.

The answer to the
question is
present, but is
missing minor
details.

The answer to the
question is fully
and clearly defined
and presented,
including all
details.

Question 3 The answer to
the question is
missing or poorly
presented.

The answer to the
question is
present, but is
missing key
details.

The answer to the
question is
present, but is
missing minor
details.

The answer to the
question is fully
and clearly defined
and presented,
including all
details.

(0-5 points) (6-7 points) (8-9 points) (10 points)

Total Number of
Resources

0-2 resources. 2 resources. 3 resources. More than 3
resources.

Paper Length 0-2 pages. 2 pages. 3 pages. More than 3
pages.

(0-9 points) (10-11 points) (12-14 points) (15 points)

Clear and
Professional
Writing and APA
Format

Errors impede
professional
presentation;
guidelines not
followed.

Significant errors
that do not impede
professional
presentation.

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