Please be advised that classmate response will me added at a later in the week. The Mayo Clinic has been rated one of the most social media friendly hospitals by multiple sources including the Advisory Board. Explore the Mayo Clinic’s social media presence available through the webpage America’s Most Social Media-Savvy Hospitals, and discuss the specific aspects of the Mayo Clinic’s approach that you believe allow them to accomplish the following:Reach their target marketPromote their brandPlease make sure to Support your assertions by referencing fundamental marketing principles presented throughout the course.In your response posts, build on your peers’ posts by recommending at least one additional social media marketing technique that your peer did not address or that the Mayo Clinic is not currently using.Note: As you are critiquing the Mayo Clinic’s use of social media, consider similar techniques that may fit into your own marketing proposal.https://www.advisory.com/https://www.advisory.com/Daily-Briefing/2013/08/12/Americas-most-social-media-savvy-hospitalsTo complete this assignment, review the Discussion Rubric document.Reply to at least two classmates outside of your own initial post thread
Please be advised that classmate response will me added at a later in the week. The Mayo Clinic has been rated one of the most social media friendly hospitals by multiple sources including the Adviso
5-1 Discussion: Social Media in Healthcare Marketing The Mayo Clinic has been rated one of the most social media friendly hospitals by multiple sources including the Advisory Board. Explore the Mayo Clinic’s social media presence available through the webpage America’s Most Social Media-Savvy Hospitals, and discuss the specific aspects of the Mayo Clinic’s approach that you believe allow them to accomplish the following: Reach their target market Promote their brand Support your assertions by referencing fundamental marketing principles presented throughout the course. In your response posts, build on your peers’ posts by recommending at least one additional social media marketing technique that your peer did not address or that the Mayo Clinic is not currently using. Note: As you are critiquing the Mayo Clinic’s use of social media, consider similar techniques that may fit into your own marketing proposal. https://www.advisory.com/ https://www.advisory.com/Daily-Briefing/2013/08/12/Americas-most-social-media-savvy-hospitals To complete this assignment, review the Discussion Rubric document. Reply to at least two classmates outside of your own initial post thread
Please be advised that classmate response will me added at a later in the week. The Mayo Clinic has been rated one of the most social media friendly hospitals by multiple sources including the Adviso
7/26/2020 Advisory Board https://www.advisory.com 1/3 Evolv e your C ovid- 19 r espons e The road ahe ad remains long and the demands acut e, fr om ensuring continued clinic al preparedne ss t o e volving s ervic e line s trat egy , to communic ating effectiv ely with p atients and c aring for your w orkforce . Get our lat est r esour ce s. R acism is a he alth care is sue Comb atting the s tructural racism that cr eat es r eal and dr amatic he alth inequities will require a br oad-b ased t eam e ffort . W e’ve c ollect ed re sour ce s t o help y ou start making a diff erenc e in y our communit y. A cce ss them no w. Lis ten t o our podc ast In e ach 2 0 minut e episode of our podc ast for he alth c are le ader s, ho st R achel W oods talk s with indus try e xpert s to br eak do wn an is sue that you ar e (or should be ) thinking about , and offer s thought s on what y ou Quick Search 7/26/2020 Advisory Board https://www.advisory.com 2/3 can do this w eek. Find us on us on Apple , Google , Spotify or your fa vorit e podc ast app . Stay in the kno w : Read the D aily Briefing for t oda y’s he alth c are he adline s and our blog s for quick e xpert takes. Be st pr actic es in action Making he alth care bett er isn’ t just our job . It’s our p assion. K eep reading f or rec ent highlight s. O nly y ou can help c onfront the opioid epidemic As opioid abus e and addiction c ontinue to spread acr oss the c ountr y, ur genc y gr ow s f or he alth c are le ader s to r espond. U se our inf ographic t o learn ho w. Learn mor e. Ho w Hurle y Medic al Center is tackling f ood 7/26/2020 Advisory Board https://www.advisory.com 3/3 © 2020 A dvis ory B oar d. All right s reser ved. P riv acy P olic y Leg al Dis claimer Terms o f Use ins ecurit y to impr ove c ommunit y health Check out our c ase s tudy t o learn ho w one or ganiz ation is providing ac ce ss t o s afe and nutritious f ood for bett er health outcome s. L earn mor e.
Please be advised that classmate response will me added at a later in the week. The Mayo Clinic has been rated one of the most social media friendly hospitals by multiple sources including the Adviso
7/26/2020 America’s most social media-savvy hospitals | The Advisory Board Daily Briefing https://www.advisory.com/Daily-Briefing/2013/08/12/Americas-most-social-media-savvy-hospitals 1/3 Toda y’s Daily Briefing Vie w the Ar chives P rint T oday’s St ories Americ a’s most s ocial media-s avvy ho spit als Ranking s examined ho spital activit y across s even platf orms 8:38 AM – August 12, 2 013 Ma yo Clinic is the mo st s ophis ticated ho spital on T witter and Y ouTube, but Cleveland Clinic has the be st pr esenc e on F acebook, accor ding t o MHA D egree.or g’s lis t of the ” Top 50 Mo st S ocial Media F riendly Hospitals f or 2013 .” Ho w the ho spitals w ere r ank ed To as se ss ho spitals’ s ocial media us e, MHA D egree.or g— which adv ocates f or he alth adminis tration pr ofe ssionals—g athered social media s tatis tics for all o f the ho spitals lis ted as “Nationally R anked” in at le ast one adult specialt y by U.S . Ne ws & W orld Report . The y then s cor ed e ach f acility’s pr esenc e acr oss s even s ocial media platf orms based on the number o f follo wer s and the amount of activit y. The highe st po ssible cumulativ e social media s cor e w as 1 00, with 21 point s for F acebook, 1 7 for T witter, 18 f or YouTube, 18 f or LinkedIn, 12 f or Google Plus , eight for Pinterest, and six f or Flickr. How did y our hospital do? The full lis t of the ‘S ocial Media F riendly Hospitals’ The t op fiv e hospitals f or social media w ere: Quick Search 7/26/2020 America’s most social media-savvy hospitals | The Advisory Board Daily Briefing https://www.advisory.com/Daily-Briefing/2013/08/12/Americas-most-social-media-savvy-hospitals 2/3 Daily Briefing B e ‘friends’ with p atients? Physicians gr apple with social media 1. Ma yo Clinic (R oche ster , Minn.). Ma yo had an o ver all s cor e o f 96 .1. It claimed the t op ranking s for Twitt er , YouT ube , Google Plus , and Pint erest . 2. Cle veland Clinic . It had an o ver all s cor e o f 93.5 . Cle veland Clinic claimed the t op ranking s for F acebook and Link edIn. 3. Univ ersit y o f Texas M.D . Ander son Canc er Center (Hous ton). It had an o ver all s cor e o f 93. 4 . Mount Sinai Medic al Center (Ne w York Cit y). It had an o ver all s cor e o f 88 . 5. Univ ersit y o f Michig an Hospitals and He alth Centers (Ann Arbor , Mich.). It had an o ver all s cor e o f 86 .7 . The mo st popular T witter ac count —Ma yo’ s—had 56 7,998 f ollower s and had po sted 11,39 2 tweet s. Me anwhile , the mo st popular F ac ebook ac count —Cle veland Clinic’ s—had 508,0 31 “lik es,” 35 ,304 ” talking about s,” and 66 ,64 8 “w ere her es” ( MHA D egree.or g , 7/22). TOPIC S IT , Mark eting , Online Str ategy Ne xt in the D aily Briefing One s tat e dela ys k ey A CA pr ovision. W ill more follo w? Read no w 7/26/2020 America’s most social media-savvy hospitals | The Advisory Board Daily Briefing https://www.advisory.com/Daily-Briefing/2013/08/12/Americas-most-social-media-savvy-hospitals 3/3 © 2020 A dvis ory B oar d. All right s reser ved. P riv acy P olic y Leg al Dis claimer Terms o f Use
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