Continuing with the plan, the next area to research is that of the specific target market. Part of this would involve looking into the pros and cons of this area as we determine the proper way to enter.Create a 5-7 slide presentation using the speaker’s notes section for your content and the slides for presentation purposes. Include the following information:Describe the specific target marketDevelop strategies for entering the target marketCreate a plan for entering the target marketThis part 2 of the project you did before. Please see attachment if you dont remember part 2.pptxThe Coca-Cola
Company
Introduction
Who we are:

Coca cola is an American multinational that is headquartered in Atlanta. The company specializes in manufacturing, retailing and
marketing of non alcoholic beverage concentrates and syrups.
Mission and Vision Statements

Mission statement : To refresh the world, to inspire moments of optimism and happiness and to create value and make a difference.

Vision statement: To be a great working place where people are inspired, to produce quality beverage, to be responsible citizens that make a difference and
to be a highly effective organization

The company specializes in soft drinks and plans to reenter the Myanmar market after about 60 years.

It is believed that it is the right time to take go back and give the Myanmar people the chance to enjoy the coca cola products

The plan is to start with only three brands of soda that include the Coca cola, sprite and Fanta.
Description of the product
Environmental analysis of Myanmar

This country has had issues of democracy that affected the business environment and led to several companies closing down.

In recent years the business environment has improved due to growth in economy.

There has been a number of political reforms that have played a key role in improving the business environment

By venturing into the Myanmar market, Coca cola hopes to expand its business and take its operations into the next level. The company
is willing to spend a lot to make this expansion possible hoping that the government will be supportive of the establishment. As a matter
of fact, the company is planning to involve itself in community operations so as to advance its corporate strategy.
Conclusion

Baah, S. (2015). The Coca-Cola Company. Strategic Management.

Holliday, I. (2013). Myanmar in 2012: toward a normal state. Asian Survey, 53(1), 93-100.

Karnani, A. (2014). Corporate Social Responsibility Does Not Avert the Tragedy of the Commons. Case Study: Coca-Cola India.
Economics, Management, and Financial Markets, (3), 11-23.
References
The Coca-Cola
Company
Introduction
Who we are:

Coca cola is an American multinational that is headquartered in Atlanta. The company specializes in manufacturing, retailing and
marketing of non alcoholic beverage concentrates and syrups.
Mission and Vision Statements

Mission statement : To refresh the world, to inspire moments of optimism and happiness and to create value and make a difference.

Vision statement: To be a great working place where people are inspired, to produce quality beverage, to be responsible citizens that make a difference and
to be a highly effective organization

The company specializes in soft drinks and plans to reenter the Myanmar market after about 60 years.

It is believed that it is the right time to take go back and give the Myanmar people the chance to enjoy the coca cola products

The plan is to start with only three brands of soda that include the Coca cola, sprite and Fanta.
Description of the product
Environmental analysis of Myanmar

This country has had issues of democracy that affected the business environment and led to several companies closing down.

In recent years the business environment has improved due to growth in economy.

There has been a number of political reforms that have played a key role in improving the business environment

By venturing into the Myanmar market, Coca cola hopes to expand its business and take its operations into the next level. The company
is willing to spend a lot to make this expansion possible hoping that the government will be supportive of the establishment. As a matter
of fact, the company is planning to involve itself in community operations so as to advance its corporate strategy.
Conclusion

Baah, S. (2015). The Coca-Cola Company. Strategic Management.

Holliday, I. (2013). Myanmar in 2012: toward a normal state. Asian Survey, 53(1), 93-100.

Karnani, A. (2014). Corporate Social Responsibility Does Not Avert the Tragedy of the Commons. Case Study: Coca-Cola India.
Economics, Management, and Financial Markets, (3), 11-23.
References

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